Established in 1957, BELCO has been in the forefront of the sports goods industry by offering innovative products with great emphasis on safety and durability. In our continual endeavor to provide WINNING GROWTH ENGINE to our Customers, we have always drawn inspiration from world's best manufacturers.

Today, BELCO is a Global Leader for inflatable balls, cricket equipment, sports accessories, promotional balls & other sport goods. We have well qualified rubber technologists and engineers to supervise the production and we put great emphasis on R&D. We design our products with strong emphasis on quality, innovation and durability.

Performance, Value for Money and Proximity to customers are characteristics of BELCO - A brand that carries a responsibility & commitment, which we are determined to uphold. It's a major break thru' of our professionals who passionately hunt for the BEST, to make us stand DIFFERENT in the crowd, that we are in business of High Performance Soccer Balls, Rugby Balls.

BELCO offers the complete range of practice and international tournament level standard sporting gears for games like cricket and balls for soccer, rugby, baseball, basket ball etc. Besides this, we also custom design promotional outdoor materials and gifts.

All our products are manufactured with international standards set by international sports federations and comply with existing quality and safety norms. The range of our standard products includes the following:

Behari Lal & Co., is an active member of Sports Goods Export Promotion Council (SGEPC). We have an ability to challenge convention and design innovative products to help athletes and players fully realize their visions.

We also have D&B DUNS' accreditation that makes business a simple process for our prospective customers. Setting benchmarks in the ever-growing sports industry, we have made a strong presence in the competitive international market with our clientèle in USA, Europe, Australia, UK and South Africa.

While, all our products are made to international specifications and standards, we conduct extensive tests right from the raw materials to finished products, so as to offer the best quality products to our clients. We have an advanced testing lab fully equipped with testing instruments directly sourced from globally renowned manufacturers.

Besides the standard tests, we conduct specific test on the following parameters:

Today, BELCO boasts of a state-of-the-art infrastructure and skilled workforce. We have expertise in customization of sports goods to meet the specific requirements of our clients. Our team of highly experienced professionals are dedicated to offer best quality products complimented with prompt services.

Being a customer oriented company, we assure our customers timely delivery of the products with proper documentation to their desired destination.

Our dedication towards developing quality products, excellent workmanship, and services has enabled us to carve a niche for ourselves in the global sports scenario.